There is an increasing thirst for Christ in the Middle East and North Africa, and this is evident in the rising correspondence on SAT-7’s social media. Questions about the Christian faith, requests for support with sensitive issues, and even queries about parenting are steadily streaming in since the relaunch of SAT-7’s Arabic social media pages, including several new brands to cater to viewers’ needs.

“The Taliban have completely taken over everything and our hope is cut off,” says Tahmaseb* a viewer in Afghanistan, speaking to the SAT-7 PARS Audience Relations team. Through programs and the Audience Relations teams, SAT-7 PARS continues to hold out an unbreakable hope to viewers in Afghanistan.

In the past month, SAT-7 PARS’ Audience Relations team has received numerous heart-rending messages from viewers in Iran, reaching out to the team seeking prayer, support, and encouragement.  The Audience Relations team speaks God’s Word into these situations, continuing to be a vital support that viewers can turn to in their hour of need.

“Thank you for telling these [Bible] stories to our kids so they can find the right path in life,” says Zohreh*, an Iranian Christian mother whose daughter watches SAT-7 PARS. As we hear the family’s story, Presenter Parastoo Poortaheri and Audience Relations team member Rahel* share how the channel guides young people on their life journeys.  

“Regarding our circumstances, we have nothing, yet we thank God,” says Laleh*, who lives in a remote village in Iran. “I am content because we live with God and have peace.” During our Open Studios events, we heard Laleh’s story – and how SAT-7 PARS is a lifeline for isolated believers who follow Christ amid extreme difficulty.

Families from across the city who lost loved ones share how the blast changed their families forever, as well as inspirational messages of resurrection and hope for all in Beirut one year on from the devastating explosion.

Mariannne Awaraji Daou, Arabic Audience Relations Manager, shares the story of a viewer whose life has been changed. We are telling “Maya’s” story here with her permission, and with her name changed to protect her identity. 

As part of the digital transformation of SAT-7’s Arabic media, both our social media and our Audience Relations departments are making a vital shift. Once, both acted only as support functions for SAT-7’s satellite broadcasts. While they will continue to do this, they are now also becoming platforms for God’s love in their own right – platforms that interact seamlessly to support viewers on their journey.