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OUR AUDIENCE

Most television channels tend to have one-way communication. SAT-7 is an exception: we are passionate about making our satellite TV channels and digital platforms places we can have conversations and build relationships with our viewers.

WHAT IS AUDIENCE ENGAGEMENT?

Audience engagement is one or more interactions between our viewers and our Audience Relations teams. Viewers get in touch via phone calls, SMS texts, or messages over multiple social media platforms.

WHY IS IT IMPORTANT?

The calls and messages we receive come from viewers from all backgrounds and walks of life. Some are in need of counselling, prayer, or guidance to help them mature spiritually, while others want to share their testimonies or thank SAT-7 for being a platform that nourishes and strengthens their Christian faith.

WHAT DO WE DO?

  • We interact with our viewers on a daily basis to improve the quality of our programming. The reason SAT-7 exists is to support the growing Church in the region – we want our programming to address the needs of our audience.
  • We conduct viewer surveys every second year so we are up to date in knowing how to cater for our audiences. Read more about our surveys below.
  • We have Audience Relations teams that are available on a 24/7 basis. Counselling teams are there whenever our viewers need them, so that they never feel alone. And when the phones are not ringing, they commit to praying for each and every viewer’s needs.
  • We are active and engaging with people over multiple digital platforms. SAT-7 has over 100 Facebook pages – a separate page for each program – enabling viewers to have in-depth discussions and forums relevant to what they are watching on the TV screen.
OUR SURVEYS