With an innovative social media campaign, women’s program Needle and New Thread challenged viewers to “choose life” each day for 30 days. Since then, a group of strong Middle Eastern women have continued life-changing journeys, finding growth and fulfilment despite oppression and proving that over time, small changes really do become big ones.

SAT-7 is announcing record viewership numbers for its Arabic-language channels. Its audience has increased by 76 percent in the past five years.