Christian broadcasting network SAT-7 appoints a new Chief Executive Officer (CEO). As of 1 April 2019, Chief Channels Officer Rita El-Mounayer is taking over the CEO position from Founder, Dr Terence Ascott.

SAT-7 International is excited to announce the appointment of Chief Channels Officer Rita El-Mounayer to the role of Chief Executive Officer of the ministry, effective as of 1 April 2019. Former CEO Dr Terence Ascott will continue to serve in his new role as Founder and President of SAT-7.


Since joining SAT-7 in 1996 as the Producer and Presenter of SAT-7’s flagship children’s program, Bedtime Stories, Rita El-Mounayer has served as Director of Children’s Programming, Assistant Programming Director, and Executive Director of SAT-7’s Arabic Channels. Since 2016 she has held the position of Chief Channels Officer, responsible for overseeing all programming and production across SAT-7’s four channels, broadcasting in Arabic, Farsi and Turkish.

Rita Elmounayer, SAT-7’s new CEO, joined SAT-7 in 1996 as the Presenter and Producer of the flagship children’s program Bedtime Stories.

“SAT-7 is a unique ministry – reaching so many people in the Middle East and North Africa (MENA) who have no other way of learning about God’s love. I feel honoured to have been asked to lead it,” Rita El-Mounayer says.

“My prayer is that we will continue to see God’s message change people’s lives and we will help to bring about positive change in our region.”

Rita El-Mounayer has a master’s degree in Communications Practice from the University of Wales, UK. Her many different roles within SAT-7, and especially her knowledge in program production and broadcasting, have equipped Rita El-Mounayer to take on this new responsibility.

“These past 23 years have been a great journey as I witnessed and met people whose lives were changed because of the programs SAT-7 produces,” shares Rita El-Mounayer.


Since the beginning of her service with SAT-7, Rita El-Mounayer showed a true heart for ministry and for making a positive impact in the Middle East and North Africa (MENA).

“Everything that we do here – from television programs to social media engagement with viewers – is to help people experience God’s love and the transformational message of the Gospel,” Rita El-Mounayer shares.

Rita Elmounayer visits children in a refugee camp in Bekaa Valley, Lebanon, in 2015. Thousands of children in refugee camps have access to SAT-7’s programs via satellite television.

She believes in the great opportunity that satellite television continues to provide – to reach and impact a huge number of people in the MENA region who have no other way of learning about God’s love.

“Lives are being changed because, through Christian television, people have been exposed to the love and forgiveness of God, and to the reconciliation and peace that mankind can experience because of the work of Christ on the cross.”

Rita El-Mounayer has seen many lives changed through her years of service in SAT-7.

“My prayer is that during my lifetime and time of service as CEO of SAT-7, we will see millions of viewers sharing their testimony as to how God’s message changed their lives, and we will rejoice together that we made a difference.”


A true leader in spirit and in character, Rita El-Mounayer has a passion for equipping and empowering those around her.

“I pray that, with my new role as CEO, I will empower, encourage, and motivate people around me, as each of them can become the kind of great leader that the next decades will require. I pray I will convey to them the long-lasting significance of what they are doing for the region, and their valuable individual contributions to the higher purpose of changing people’s lives.”


Founder and President Dr Terence Ascott adds,

“It has been exciting to see how far Rita El-Mounayer has come since the early days when she scripted, produced, and presented SAT-7’s first children’s programs. She has always been a quick learner, keen to study, read widely and develop herself. This, with her passion for ministry, intelligence, hard work and good interpersonal skills have all helped get her to the position where she is ready for this exciting and challenging next step. I really believe that she is going to be exceptional in the role of CEO.”

Dr Terence Ascott, Founder of SAT-7 International and CEO for the past 23 years.

Dr Terence Ascott has been the leader of the SAT-7 ministry for 23 years, achieving amazing milestones in establishing a network of television channels in three languages.

During the immediate period after Rita El-Mounayer’s appointment, Dr Terence Ascott will be making himself available to the new CEO for any requested guidance and support on specific tasks and challenges. He will also continue to travel and represent SAT-7 and more actively support the work of the SAT-7 International Council.

“I also aim to do more writing, hopefully including a book about the first 25 years of the ministry,” he shares.

Launched in 1996, with its international headquarters in Cyprus, SAT-7 broadcasts Christian and educational satellite television services to an audience of at least 25 million people in the Middle East and North Africa. Its mission is to make the Gospel available to all and to support the Church in its life, work, and witness for Christ. SAT-7 broadcasts four different 24/7 program schedules, in Arabic, Farsi (Persian), and Turkish using multiple satellite channels and online services.

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