Throughout COVID-19, SAT-7 KIDS has been a loving, familiar hand for children to hold when nothing else feels normal. But maintaining this consistency not only involves presenters and production teams. Behind the scenes, SAT-7 KIDS Audience Relations are a direct line of support for young hearts across the Middle East.

Viewer engagement with SAT-7 ACADEMY doubled in March, as Middle Eastern children and parents accessed the education and support offered by the brand in large numbers. As lockdowns continue, there has been a particularly strong, emotive response to the children’s rights campaign produced by the gameshow Puzzle.