GOING DEEPER WITH VIEWERS THROUGH SAT-7’S SOCIAL MEDIA SPACES
There is an increasing thirst for Christ in the Middle East and North Africa, and this is evident in the rising correspondence on SAT-7’s social media. Questions about the Christian faith, requests for support with sensitive issues, and even queries about parenting are steadily streaming in since the relaunch of SAT-7’s Arabic social media pages, including several new brands to cater to viewers’ needs.
A man in a North African country responded on the SAT-7 Daily Bread page, which offers spiritual content for viewers asking for help. “I feel very lonely and want to get closer to God. I am in search of God and truth, but I do not know where to start,” he wrote. SAT-7’s Arabic Audience Relations (AR) team guided him on a journey to open up and ask his questions about the Gospel. They prayed with him and assured him that he never needs to feel alone, because Jesus never leaves us.
“We want to build a strong personal relationship with our viewers, showing them love and acceptance at a time where people are obliged to be isolated and disconnected. One of our main goals in the AR department is to be a friend to the friendless at a time of isolation,” SAT-7’s Arabic Audience Relations Manager, Marianne Awaraji Daou, said.
A teenage boy from a different North African country contacted SAT-7 through Facebook, asking to learn how to pray to find spiritual freedom in his life. “We listened and talked with him for a long time, and he said he wanted to accept Jesus as his Saviour. We prayed with him and sent him a Bible,” Marianne said.
A woman who contacted us through the SAT-7 Woman Facebook page underwent a change in her life, going from struggling with life and faith to accepting God’s love for her. “Thank you for listening to me, especially at this time when people are disconnected from each other and are sick because of COVID-19. Your presence has made a difference in my life,” she said.
From June to August, the new social media brands have received thousands of messages from viewers. These different pages have specialised focuses: for example SAT-7 Youth shares content for young people, while SAT-7 Free Souls caters to our North African viewers who often experience isolation as believers.
“Every month we create a new messaging campaign for each brand. For example, we created a messaging campaign on the SAT-7 Daily Bread page that reached out to people who needed help in overcoming certain struggles or wanted to get closer to the Lord,” shares Shady Francis, SAT-7’s Arabic Digital Director.
The social media campaigns also include specially-made short videos for youth, such as Red Flag and They Educated Me which address relationships and fundamental Christian beliefs respectively. The campaigns encourage people to write to the Audience Relations team for help.
“We want to inspire our audience to ask us about the hope that we have, to open up about their problems and ask for a solution to help them get closer to God. For example, we hope that someone struggling with a pornography addiction would take positive steps to get help, or women who see themselves through society’s limited perspective would understand their value is in God’s eyes,” says Francis.
SAT-7’s Audience Relations team talks with viewers one-on-one, with the aim of moving people from awareness to action. They guide them to counselling centres, churches, online meetings, or support groups – being there to encourage positive practical steps and to pray with them every step of the journey to freedom.