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Inspiring impactful, lifelong learning across the Arabic-speaking world to help build communities and positively contribute to society and culture.

SAT-7 has always been committed to holistic programming, with the aim of ministering to people in all areas of their life: spiritual, emotional, psychological and physical. And we have a long track record in doing this well, producing and broadcasting programs that have positively impacted lives across the region. These programs have included dramas promoting the rights of children and women, documentaries about microenterprise development, gameshows and music clips that have fostered a better understanding of the needs and potential of the disabled – to name just a few.

When it comes to children’s education, we are of course concerned not to “lose a generation” because they never had the opportunity to go to school, and so SAT-7 has already begun some on-air classroom-style programming for displaced and refugee children in the Levant. But, the issues of education in the Arab World are much wider than the refugee crises and much deeper than just the need to read, write and do basic math’s!

In the decade before the Arab uprisings or so called Arab Spring, the UNDP reports on Arab Human Development (2003 – 2009) cited three root causes for what it called the severe “backwardness” in the Arab World. One of these principle causes was the widespread lack of opportunity for a good education. And by this we do not mean just having the opportunity to go to school and learn how to read. We mean that children need to be taught to think for themselves, be equipped and encouraged to question, to be creative and to learn basic life skills.

And, while we are always seeking to build such ideas into our on-air programing for kids we also need to address the needs and attitudes of poorly trained teachers and parents, most of whom have not themselves experienced a form of education that goes beyond rote learning, where violence has been the normal way of maintaining class and home discipline and where an obsession with coming up with “the right” answers has stunted any free thought…or the concept that there might actually be no right answers to some questions.

And so, the idea of an Educational Channel, with the name SAT-7 ACADEMY, is in fact much more than just the delivery of instruction modules for kids hungry to learn the basics of literacy and math’s. The concept is much more holistic and much more concerned about the values, attitudes and character of the next generation in the Arab World. It is concerned to see them grow up well and to shape a much more inclusive, creative and democratic society.

This is how we see “education” and we hope that SAT-7 ACADEMY will make its mark in these important areas!